Berry&Co Privacy Policy

Effective Date: August 24, 2026

Berry&Co (“Berry&Co,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you:

  • visit berryncompany.com;

  • submit a childcare inquiry;

  • complete a form through Facebook, Instagram, or another advertising platform;

  • request childcare placement assistance;

  • book a daycare tour, consultation, interview, or meeting;

  • communicate with us by email, telephone, text message, website form, or social media;

  • apply to work with Berry&Co or one of our affiliated childcare programs;

  • inquire about operating or partnering with a childcare program; or

  • otherwise use Berry&Co services.

Berry&Co currently serves families in Ontario, Canada and handles personal information in accordance with applicable Canadian and Ontario privacy requirements, including the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable.

1. Who We Are

Organization: Berry&Co
Website: https://berryncompany.com
Privacy Contact: Berry&Co Privacy Officer
Email: info@berryncompany.com
Business Address: 415 Oakdale Road, Toronto, Ontario, Canada

Berry&Co provides childcare-related services that may include childcare inquiries, family placement assistance, referrals to affiliated or participating childcare providers, daycare tours, enrollment support, childcare-provider recruitment, and related business services.

2. Information We Collect

The information we collect depends on how you interact with Berry&Co.

Information From Parents and Families

When you inquire about childcare or request placement assistance, we may collect information such as:

  • parent or guardian name;

  • email address;

  • telephone number;

  • preferred method of contact;

  • child’s name, where provided;

  • child’s age or date of birth;

  • expected date of birth, where applicable;

  • preferred childcare start date;

  • preferred childcare location or general geographic area;

  • postal code or general location;

  • childcare schedule or care requirements;

  • daycare location of interest;

  • messages, questions, and other information included in an inquiry;

  • tour or appointment information;

  • enrollment status;

  • waitlist or priority-list status;

  • communication history with Berry&Co;

  • information necessary to help determine an appropriate childcare placement.

Berry&Co does not collect sensitive enrollment information online such as a child’s medical information, allergy information, exact residential address, or payment-card information.

Where a family proceeds with a specific childcare provider, that provider may separately request additional enrollment information directly from the parent or guardian. Information collected directly by an independent or affiliated childcare provider is subject to that provider’s own privacy and record-keeping practices.

Children’s Information

Berry&Co does not collect personal information directly from children.

Any information about a child is provided by a parent, guardian, or other authorized adult for the purpose of responding to a childcare inquiry, arranging a tour, or assisting with childcare placement.

Berry&Co seeks to limit child-related information collected through its website, advertising forms, and communications to information reasonably necessary for the requested service.

Information From Childcare Providers, Applicants, and Partners

If you apply to work with Berry&Co, inquire about opening or operating a childcare program, or participate as a childcare provider, affiliate, contractor, employee, or business partner, we may collect information such as:

  • full name;

  • email address;

  • telephone number;

  • professional experience;

  • resume or employment history;

  • education and qualifications;

  • Early Childhood Educator or Early Childhood Assistant information;

  • CPR or First Aid certification information;

  • availability;

  • interview information;

  • references;

  • identification information where reasonably required;

  • childcare-program information;

  • business or property information;

  • licensing or compliance-related information;

  • documents required for onboarding or participation.

Berry&Co does not currently collect Vulnerable Sector Checks or other background-check records through its website or online inquiry process.

Website and Technical Information

When you visit our website or interact with our online services, certain technical information may be collected automatically, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate geographic location;

  • website pages visited;

  • referring website;

  • date and time of visits;

  • advertising or campaign information;

  • cookie and analytics information.

This information may be collected through website hosting services, cookies, Google Analytics, Meta advertising technologies, and similar tools.

3. Information We Receive From Advertising Platforms

Berry&Co advertises childcare and related services through platforms such as Facebook and Instagram, operated by Meta Platforms.

If you complete a Meta/Facebook or Instagram Instant Form or another advertising-platform lead form, the information you submit may be provided to Berry&Co.

Depending on the form, this may include:

  • name;

  • email address;

  • telephone number;

  • child’s age;

  • requested start date;

  • location or area of interest;

  • answers to childcare-related questions.

We use this information to respond to your inquiry, determine whether Berry&Co or an affiliated childcare provider may be able to assist you, and follow up regarding tours, availability, placement, enrollment, or related services.

4. How We Use Personal Information

Berry&Co may use personal information to:

  • respond to childcare inquiries;

  • determine childcare needs and preferences;

  • identify potentially suitable childcare locations or providers;

  • arrange daycare tours;

  • schedule consultations, interviews, or meetings;

  • provide childcare placement or referral assistance;

  • communicate availability and waitlist information;

  • provide pricing and program information;

  • facilitate communication between families and participating childcare providers;

  • follow up with prospective families;

  • manage enrollment-related communications;

  • maintain lead, inquiry, tour, and placement records;

  • manage relationships with affiliated childcare providers;

  • recruit, interview, and onboard staff or childcare providers;

  • operate and improve Berry&Co services;

  • maintain our customer relationship management systems;

  • automate administrative and follow-up processes;

  • respond to customer-service requests;

  • send service-related notices;

  • send marketing messages where permitted by law;

  • measure advertising and marketing performance;

  • maintain website security;

  • prevent fraud, abuse, unauthorized access, or misuse;

  • comply with legal, regulatory, accounting, insurance, contractual, and dispute-resolution requirements.

We will not use personal information for a materially different purpose without obtaining additional consent where required by law.

5. Consent

By voluntarily providing personal information to Berry&Co, you consent to its collection, use, and disclosure for the purposes identified in this Privacy Policy or explained to you when the information is collected.

Parents or guardians providing information concerning a child confirm that they are authorized to provide that information.

You may withdraw consent, subject to legal or contractual restrictions and reasonable notice.

Withdrawal of consent may affect our ability to provide certain services.

To withdraw consent or ask a privacy-related question, contact:

info@berryncompany.com

6. How We Share Personal Information

Berry&Co does not disclose personal information unnecessarily.

We may disclose information to:

Childcare Providers and Placement Partners

Where necessary to assist with childcare placement, enrollment, tours, or other requested childcare services, we may share relevant inquiry information with an affiliated or participating childcare provider.

We seek to limit the information shared to what is reasonably necessary for the applicable purpose.

If a family proceeds with a childcare provider, the provider may separately collect enrollment information directly from the parent or guardian.

Service Providers

Berry&Co uses third-party service providers to operate its business.

Current service providers may include:

  • Hostinger, for website hosting, business email, and technology infrastructure;

  • Meta Platforms, including Facebook and Instagram, for advertising and lead-generation services;

  • Google Analytics, for website traffic and usage analytics;

  • Calendly, for appointment, meeting, and daycare-tour scheduling;

  • n8n, for workflow and business-process automation, when enabled in Berry&Co’s live workflows;

  • HubSpot, for customer relationship management and lead management, when enabled in Berry&Co’s live workflows.

Berry&Co may add, remove, or change service providers as its operations evolve.

Service providers may process personal information only for legitimate business purposes associated with the services they provide to Berry&Co, subject to applicable contractual and legal requirements.

Professional and Legal Requirements

We may also disclose personal information:

  • to lawyers, accountants, insurers, consultants, auditors, or other professional advisers;

  • where required by law;

  • in response to a court order, warrant, subpoena, or lawful government request;

  • when reasonably necessary to investigate fraud, abuse, security incidents, or unlawful activity;

  • where necessary to protect the rights, safety, or property of Berry&Co, children, families, childcare providers, staff, or others;

  • in connection with a merger, financing, restructuring, acquisition, sale, or transfer of all or part of the business, subject to appropriate safeguards.

7. We Do Not Sell Personal Information

Berry&Co does not sell personal information to third parties for monetary compensation.

We may use advertising, analytics, CRM, automation, scheduling, hosting, and communication providers to support our operations and marketing.

Information may therefore be processed by service providers in connection with providing those services to Berry&Co.

8. Automated Systems and n8n

Berry&Co may use workflow-automation technology, including n8n, to assist with administrative tasks.

For example, automated systems may help:

  • receive information from a Facebook or Instagram lead form;

  • create or update a contact record in our CRM;

  • categorize a childcare inquiry;

  • notify Berry&Co staff of a new inquiry;

  • send or schedule follow-up communications;

  • record a tour booking;

  • update lead or enrollment status;

  • coordinate information between approved business systems.

Automation is intended to improve response times and business administration.

Berry&Co seeks to restrict automated workflows to information reasonably required for the applicable business purpose.

9. CRM and Lead Management

Berry&Co may store parent, guardian, prospective customer, provider, and business contact information in a customer relationship management system such as HubSpot.

CRM records may contain:

  • contact details;

  • source of inquiry;

  • childcare preferences;

  • requested start dates;

  • notes relating to communications;

  • tour information;

  • follow-up status;

  • placement status;

  • enrollment status.

Access to CRM information is restricted to individuals who require it for legitimate Berry&Co business purposes.

10. Appointment and Tour Scheduling

Berry&Co uses appointment-booking services such as Calendly to allow individuals to schedule daycare tours, virtual meetings, consultations, interviews, or other appointments.

Information submitted through an appointment-booking service may include:

  • name;

  • email address;

  • telephone number;

  • selected appointment time;

  • location of interest;

  • answers to scheduling questions.

That information may be processed by the scheduling provider and made available to Berry&Co for appointment administration.

11. Email, Telephone, and Text Communications

Berry&Co may communicate with you by:

  • email;

  • telephone;

  • SMS/text message;

  • social media;

  • online messaging;

  • other communication channels you use to contact us.

We may use these channels to:

  • respond to inquiries;

  • provide childcare availability information;

  • confirm appointments;

  • send tour reminders;

  • provide requested documents;

  • follow up regarding childcare placement or enrollment;

  • provide important service-related information.

Where Canada’s anti-spam legislation or another applicable law requires consent for commercial electronic communications, Berry&Co will seek to comply with those requirements.

You may unsubscribe from marketing communications by using an unsubscribe mechanism where available or by contacting Berry&Co.

Certain service-related communications may continue where necessary to respond to an active request or provide a requested service.

12. Cookies, Google Analytics, and Meta Advertising Technologies

Berry&Co’s website uses or may use cookies and similar technologies in connection with Google Analytics and Meta advertising tools.

These technologies may be used to:

  • operate and improve the website;

  • understand website traffic and visitor behavior;

  • measure advertising effectiveness;

  • understand how visitors found the website;

  • improve website performance;

  • support Meta/Facebook advertising campaigns;

  • create aggregated analytics and performance reports.

Google and Meta may receive certain device, browser, cookie, advertising, or usage information when their technologies are active on the website.

Where required by applicable law, Berry&Co will provide appropriate notice or consent controls for non-essential cookies or tracking technologies.

Visitors may also manage certain cookies through their browser settings and through any consent controls provided on the website.

13. Processing and Storage Outside Canada

Some of Berry&Co’s technology providers may process or store information outside Canada, including in the United States or other jurisdictions.

This may include providers involved in:

  • hosting;

  • CRM;

  • scheduling;

  • advertising;

  • automation;

  • email;

  • analytics;

  • cloud infrastructure.

When information is processed outside Canada, it may be subject to the laws of that jurisdiction and may be accessible to foreign courts, law-enforcement agencies, or regulatory authorities in accordance with applicable law.

Berry&Co seeks to use reputable service providers and reasonable contractual, organizational, and technical safeguards appropriate to the sensitivity of the information involved.

14. Information Retention

Berry&Co seeks to keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

As an operational guideline:

  • Childcare inquiries and prospective-family lead records: generally retained for up to 24 months after the last meaningful interaction, unless the family becomes an active client, asks to remain on a waitlist, or continued retention is otherwise reasonably necessary.

  • Waitlist and priority-list records: retained while the family remains interested in placement and for up to 24 months after the last meaningful interaction.

  • Tour and placement communications: generally retained for up to 24 months after the last meaningful interaction unless they form part of an active or completed business relationship requiring longer retention.

  • Applicant and provider inquiry records: generally retained for up to 24 months after the last meaningful interaction unless a continuing employment, contractor, provider, or business relationship is established.

  • Business, contractual, accounting, or legally required records: retained for the period reasonably necessary to meet legal, tax, accounting, insurance, contractual, or dispute-resolution requirements.

Berry&Co does not intentionally retain medical, allergy, payment-card, exact residential-address, or background-check information through its online lead-generation and placement systems because those categories are not collected online by Berry&Co.

When information is no longer required, Berry&Co will take reasonable steps to securely delete, destroy, or anonymize it.

15. Security Safeguards

Berry&Co uses reasonable administrative, technical, and organizational safeguards appropriate to the sensitivity of the information in its possession.

These may include:

  • password-protected accounts;

  • access controls;

  • multi-factor authentication where available;

  • secure hosting providers;

  • encrypted connections;

  • restricted employee or contractor access;

  • business-account permissions;

  • secure CRM systems;

  • workflow-access controls;

  • confidentiality obligations;

  • monitoring and security practices;

  • secure deletion procedures.

No electronic system, website, email service, network, or storage method can be guaranteed to be completely secure.

If a privacy breach occurs, Berry&Co will assess the incident and take steps required under applicable privacy law, including notification to affected individuals or regulators where required.

16. Children’s Privacy

Berry&Co’s websites, advertising, inquiry forms, placement services, and business services are intended for adults, including:

  • parents;

  • legal guardians;

  • prospective childcare providers;

  • childcare professionals;

  • business partners.

Berry&Co does not collect personal information directly from children.

Information about a child is provided by a parent, guardian, or other authorized adult for childcare inquiry, tour, or placement purposes.

Berry&Co does not collect a child’s medical records, allergy records, exact residential address, or other detailed enrollment information through its website or online lead forms. If a family proceeds with a specific daycare, the daycare may separately collect information required for enrollment in accordance with its own policies and legal obligations.

If you believe information concerning a child has been submitted to Berry&Co without proper authority or consent, contact:

info@berryncompany.com

17. Payments

Berry&Co does not currently collect or store payment-card information through its website or online childcare inquiry forms.

If Berry&Co introduces online payment processing in the future, this Privacy Policy will be updated to describe the applicable payment provider and information-handling practices.

18. Accessing or Correcting Your Information

Subject to applicable law, you may request access to personal information Berry&Co holds about you.

You may also request correction of information that is inaccurate or incomplete.

To submit a privacy request, contact:

Berry&Co Privacy Officer
Email: info@berryncompany.com
Mailing Address: 415 Oakdale Road, Toronto, Ontario, Canada

We may need to verify your identity before providing access or making changes.

Berry&Co will respond within the time required under applicable privacy law, subject to lawful exceptions and extensions.

19. Withdrawing Consent and Deletion Requests

You may ask Berry&Co to stop using certain personal information or request deletion where permitted by law.

Some information may need to be retained where required for:

  • legal obligations;

  • contracts;

  • accounting;

  • insurance;

  • disputes;

  • fraud prevention;

  • regulatory compliance.

To request withdrawal of consent or deletion, contact:

info@berryncompany.com

20. Privacy Complaints

If you have a concern about how Berry&Co has collected, used, stored, or disclosed personal information, please contact our Privacy Officer.

We will review privacy complaints and seek to address them appropriately.

You may also have the right to contact the applicable Canadian privacy regulator.

21. Third-Party Websites and Services

Berry&Co’s website, emails, advertisements, or communications may contain links to third-party websites or services.

Berry&Co is not responsible for the privacy practices of independent third parties.

We encourage users to review the privacy policies of third-party services before providing personal information.

22. Changes to This Privacy Policy

Berry&Co may update this Privacy Policy periodically to reflect:

  • changes to our services;

  • new technology or service providers;

  • changes in our business operations;

  • changes to legal requirements;

  • changes to our privacy practices.

The most recent version will be posted on our website with an updated effective date.

Where required by law, Berry&Co will provide additional notice or obtain consent for material changes.

23. Contact Us

If you have questions, concerns, complaints, access requests, correction requests, consent-withdrawal requests, or deletion requests concerning personal information, contact:

Berry&Co
Privacy Officer
Email: info@berryncompany.com
Website: https://berryncompany.com
Address: 415 Oakdale Road, Toronto, Ontario, Canada

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